Some recommendations are so baseless that they can actually hurt your long term SEO performance. Here are seven silly SEO tricks to stay away from it.
There are many articles and people on the
Internet promoting "quick SEO optimization". A quick Google
search for "SEO strategy" yields approximately 1.5
Carore results in less than a second.
But if the last few decades have taught us one thing, it is that you
cannot trust on everything you read online. Some of the SEO tips you get
will be outdated, wrong - or even simple stupid.
1. Plan a Perfect SEO Strategy:
A "perfect SEO Strategy" defines, when an individual or
agency uses the same exact strategy for each client without
customization. Many large SEO agencies use this strategy for their SMB
division because it is effective to manage.
Typically, after going through your first round of site page
optimization, the usual strategies include blogging and paying for links.
This type of strategy may be effective in the short term, but as
long as there is no competition, the website is bound to experience a level of
development.
2. So what to do then
Instead of getting bogged down in routine
"task-oriented" strategies, focus on finding unique ways to add value
to your website's audience.
Try to find out your competitors' top content, and how they're
reaching their content strategy.
Make a list of all strategies of your competitor
and look for opportunities to differentiate the content. Take advantage of
these opportunities and make sure your content is designed to serve your
audience at every step of the purchase funnel.
Continuous research and content preparation may take longer, but
it will inevitably be more productive.
Another added bonus is that it will show your stakeholders that
you really want to take care of their performance.
3. Blaming on Algorithm Updates:
Performance declines can
occur suddenly and frequently, like algorithm updates, depends upon the website.
These days, algorithm updates are so frequent that it can be easy
to point fingers at Google and say that they have reduced your rankings and
organic traffic.
Sometimes, it turns out to be true!
However, more often than not, the decline in performance can be
due to a variety of reasons.
Some common reasons for the decline in organic performance are as
under:
- Technical issues newly
discovered on site.
- Changes to important content.
- Competitive changes.
- Manual actions etc.
It is important to remember with these
possibilities, that we do not take the easiest way out and
criticize the algorithm update.
Disclaimer:
If your site has been successful recently, no need to worry
Sometimes things happen now, and your traffic will return to you
automatically.
All you have to do is start making important changes to your site.
This can lead to even some more complications with your organic traffic and
performance.
There are several SEO recovery guide lines out there that you can
refer to for more in-depth steps in order to recover from a loss of organic
performance.
4. Copying location page
When creating location pages for large websites with multiple
locations, creating unique copy for each location can be difficult and time
consuming.
There seems to be an easy way to use the same copy for each
location page, but I strongly advise against this.
You can also get better local ranking execution by focusing on
unique copy for each location page.
5. Use Automated Auditing Tools:
Automated devices may not be the best way to run your organic
strategy۔
Many new SEO professionals conduct their initial SEO audits with
automated tools and they allow them to guide their global SEO strategy.
Once your technical foundation is clear, search engines can have
an easy time discovering, crawling and presenting your web pages.
6. Payment against Links:
The
purpose of this article is to focus on the white hat strategy, but a gray hat
of link building is a way in which you can pay link building companies for
guaranteed links if you wish.
This
is a great way to ensure that you get a certain number of backlinks for your
customers each month.
What to do then?
If you find links to well-known publications, it is possible for
another author to discover you and link to you in their articles.
I suggest investing in some PR partners to help you create content
and get features in notable publications. These big posts have a high rate
of formal enhancement of your backlink profile through the snowball
effect.
7. Too scared to ask a question:
It's easy to find answers to just your questions, and I don't
think there's anything wrong with that.
However, when it comes to strategies or specific issues, Google
may not always be able to give you the right answer.
It's okay to reach out to your peers for help. Even the most
prominent of us can be seen voting and asking for help on Twitter. There is
nothing to be ashamed of.
In fact, it is even more encouraging!
If you're still a little nervous, ask the SEO column in Search
Engine Journal to get answers to your anonymous questions publicly. In this way
other people can benefit from common knowledge.
Conclusion:
Now, I know that some of
these SEO strategies may work for some websites for a while.
The point here is that the big picture of SEO is much more complex
than the picture achieved through these simple techniques.
Don't panic and focus on running long lasting results.
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